Favstar gets even better if you sign in.
Man, I wish corps would disclose more of their design process. There's some fabulous story telling going on, but really only by students.
Highly creative strategic designer- create while support the biz goals. Build brighter future for themselves & their org. #typesofID
ID in corporate design- A majority of designers. Anonymity. Often mismanaged and under appreciated. #typesofID
Artistic ID- Starck, Rashid. Create products with spectacular visual appeal. Draws attention but not biz growth. Inspire others #typesofID
Classic ID-Dieter Rams, Bellini. Own studio or corporate stars. Generate statements. Appeal to the heart, mind, & bigger goals #typesofID
The 4 types of #IndDes according to Hartmut Esslinger in A Fine Line. #typesofID