Completely agree. Success hinges on understanding user behaviour: "Stop building apps and start building behaviors" - http://t.co/eXpCwQ8e

I like the distinction between 'Outcomes agencies' and 'Outputs agencies': "Agencies and the burning platform" -  http://bit.ly/RDudTt 

Wow! - Maybe the clearest picture of digital disruption I have ever seen - http://t.co/Mh1NPQGb

Another comprehensive research report from @altimetergroup: "Rebalancing for Content – The New Marketing Equation" - http://t.co/CtHx0sAP

Bold and admirably move by Telstra - they've gone public with their entire social media training guide - http://tinyurl.com/ydohpq8

However, it's important to understand the limitations of an approach that 'brief for participation' - it's biased towards brand frequency.

Very cool - Philosophy explained through basic shapes - http://t.co/qSFDVId

"Maybe advertising is finally catching up with industrial design" - interesting post by @garethk on reducing friction- http://bit.ly/g90lSO

Amen :) RT @benkunz: You know, if we added up all the claims agencies make in their case studies, the economy grew 700,000% this year.

The @razorfish Outlook Report is out. Look ahead at what media trends will dominate the media landscape in 2010 - http://bit.ly/cjfxiE

Good advice RT @thejordanrules: 10 Steps to improve your presentations - Everyone should read - http://bit.ly/dwIDtj (via @hubspot)

What a wonderful read: "How to get into strategy" - http://bit.ly/aQki7s (also love the clever title of the blog: 'Life. Then strategy')

Interesting Augmented Reality article in The Economist -http://tinyurl.com/mh6edv (via @kulturtrends)

Will try to find time to see this one: "Art & Copy", new documentary about advertising - http://bit.ly/FgpAT (via @stueccles)

A glimpse into the future - White paper from Acision and OgilvOne on Advertising in 2020 - http://bit.ly/W6Fa (via @gluelondon)

A lie get halfway round the world before truth get its pants on - RT @stueccles: the real coke vs. pepsi logo timeline http://bit.ly/3c8P0

Well-rounded perspective on Social TV and the myths currently confusing advertisers -  http://bit.ly/12C6plj 

Great write up by @neilperkin on how communications planning will look like in 2013 -  http://bit.ly/RZ738y 

One of the better presentations I've read on how to work with cognitive science in marketing - http://t.co/gmNaWS51

Yes, definitely the most important question in business: "what problem am I trying to solve?" - http://t.co/upPk1ppe