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Don't waste engagement. Give give customers something to ACT on that's part of a journey toward solving problems via your product/service.
True or False? Telling compelling #stories about your business w/ social media will create leads & sales. False: http://oth.me/QhK6vQ
Engagement on #LinkedIn, #YouTube or #Facebook is not an outcome. It's an opportunity to create response--a LEAD http://oth.me/VMneUW
Social media "the industry" needs more pragmatists--fewer enthusiasts & stories http://oth.me/sSMA1H
“We can’t just be the sum of our social media tools, we have to know what our DNA is" @ariannahuff Nice to hear other speakers saying it!
95% of content marketing is crap--information that everyone already knows surrounded by buzzwords http://t.co/Wh9nRWj1 #content #marketing
Make social media sell for your small business http://oth.me/kecXO1 #smallbiz #mpi #eventprofs @nytsmallbiz @facebookinsider @thesaleslion
Why your white papers & podcasts generate leads that don't convert and what to do about it via @marketingprofs http://bit.ly/gwRygQ #leadgen
Finally. A book showing how to make social media SELL. Not just grab at attention. www.makesocialsell.com Thanks @jimsterne @thegrok et al
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