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India: 65% of families are now nuclear. Fewer elders are living with their families. #iconosphere
Media consumers are moving from personalization/identity/community/discovery to empowerment/experience to curation. #iconosphere
"If someone can't do something within 20 seconds with your app, don't bother." Andrew Hawn on consumers' mobile expectations #Iconosphere
Convenience: If I can't consume something on a mobile platform in 20 seconds or fewer, don't bother. #iconosphere
#iconosphere key takeaways:
-Doing humor well takes hard work.
-Consumers' values drive their behavior.
-Don't soak contacts in tap water.
People Power, Iconoculture's newest macrotrend, is key to understanding The Architects of Tomorrow (emerging market youth). #iconosphere
Every other page of How to Be Black is hashtagged, to encourage a two-way channel. #iconosphere
What brands are leveraging celebrity well? Jennifer Aniston's investment in SmartWater shows strong, effective credibility. #iconosphere
Green peppers (yes, the vegetables!) are really good tools to teach kids the principles of architecture. #Iconosphere
Innovative people have a lot of hobbies. #getahobby #Iconosphere
Derek Stubbs is resplendent in red sneakers and a striped shirt in the We're All Middle Class Now session. #iconosphere
By 2015, the world will have 1.4B emerging market youth. It will have 200M developed market youth. #iconosphere
The Onion sees the community extend the life of some of its material. Example: Users create Yelp! pages for fictional places. #iconosphere
The Onion's livetweeting processes are actually rigorous and organized. A combo of archived articles and pre-written jokes. #iconosphere
"This is a great quote by Kim Kardashian."--Mike Garrison. #iconosphere
Orlean's first book was about tracing connections, examining Saturday night as a cultural construct. #iconosphere