India: 65% of families are now nuclear. Fewer elders are living with their families. #iconosphere

Media consumers are moving from personalization/identity/community/discovery to empowerment/experience to curation. #iconosphere

"If someone can't do something within 20 seconds with your app, don't bother." Andrew Hawn on consumers' mobile expectations #Iconosphere

Convenience: If I can't consume something on a mobile platform in 20 seconds or fewer, don't bother. #iconosphere

#iconosphere key takeaways:
-Doing humor well takes hard work.
-Consumers' values drive their behavior.
-Don't soak contacts in tap water.

Big ups to @harben, @gillspeaks, @palassal, @kimberlyjsmith, @annaroseberry and everyone else who has tweeted along with us at #Iconosphere

People Power, Iconoculture's newest macrotrend, is key to understanding The Architects of Tomorrow (emerging market youth). #iconosphere

Every other page of How to Be Black is hashtagged, to encourage a two-way channel. #iconosphere

What brands are leveraging celebrity well? Jennifer Aniston's investment in SmartWater shows strong, effective credibility. #iconosphere

Green peppers (yes, the vegetables!) are really good tools to teach kids the principles of architecture. #Iconosphere

Innovative people have a lot of hobbies. #getahobby #Iconosphere

Derek Stubbs is resplendent in red sneakers and a striped shirt in the We're All Middle Class Now session. #iconosphere

By 2015, the world will have 1.4B emerging market youth. It will have 200M developed market youth. #iconosphere

Experiments in extreme transparency: @baratunde decided to use screensharing software to publicly write How to Be Black. #iconosphere

For his book, How to Be Black, @baratunde assembled a panel of experts (black people he knew). #iconosphere

The Onion sees the community extend the life of some of its material. Example: Users create Yelp! pages for fictional places. #iconosphere

The Onion's livetweeting processes are actually rigorous and organized. A combo of archived articles and pre-written jokes. #iconosphere

"I believe in community service." This is why he live-tweets "the most horrible of literary institutions," Twilight. @baratunde #iconosphere

"This is a great quote by Kim Kardashian."--Mike Garrison. #iconosphere

Orlean's first book was about tracing connections, examining Saturday night as a cultural construct. #iconosphere