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A "Low Battery" warning has popped up on my laptop. I bet the middle part of the cord isn't fully plugged in? #noniconosphere #work
What brands resonate with the Strivers segment of the SEH model? The Home Depot, ING, Trader Joe's, Red Bull, REI. #iconosphere
Hillary Plank just callbacked the Whatevergreens, a brilliantly named subsegment of green consumers highlighted in an #iconosphere past.
Who is messaging well to The Stables segment of the middle class? Google, Fidelity. #iconosphere
The Stables group of the middle class focuses on values of: balance, enjoyment, curiosity, trust, control. #iconosphere
I still very much feel that the image for The Strugglers in the SEH session looks like someone pushing a potato up a hill. #iconosphere
As income inequality has increased in the US, upward economic mobility has decreased. #iconosphere
The STEADIES are the biggest chunk of Iconoculture's socioeconomic health segments. ~109.8M consumers. #iconosphere
Derek Stubbs has somehow worked a Jimmy Stewart impression into a dive into the socioeconomic health of the middle classes. #iconosphere
Derek Stubbs is resplendent in red sneakers and a striped shirt in the We're All Middle Class Now session. #iconosphere
People Power, Iconoculture's newest macrotrend, is key to understanding The Architects of Tomorrow (emerging market youth). #iconosphere
#iconosphere key takeaways:
-Doing humor well takes hard work.
-Consumers' values drive their behavior.
-Don't soak contacts in tap water.
Camila Vallejo is making me want to become a Chilean activist. #iconosphere
When it comes to jobs, emerging market youth are FAR more optimistic than their developed market counterparts. #iconosphere
Youth in emerging markets are happier with the present circumstances of the world than developed market youth. #iconosphere