A third fire truck shows up to our office! Thank god instagram wasn't down for this! http://t.co/DAHZoomW

The Museum of Endangered Sounds seems pretty awesome? http://t.co/JTgKVDcN

Screenshots of Despair: Facebook History by year: -2009: Fed an Octopus -2012: Went to IKEA. http://t.co/DIIwVvtl

A "Low Battery" warning has popped up on my laptop. I bet the middle part of the cord isn't fully plugged in? #noniconosphere #work

A few more shoutouts to #iconosphere tweeters: @denisevitola @bregozz @fungstyle @mklax22 @rue_veronica @henrylgomez @tharmening @eapachuta

What brands resonate with the Strivers segment of the SEH model? The Home Depot, ING, Trader Joe's, Red Bull, REI. #iconosphere

Fun tweeting #iconosphere! Thank you! @cristinaferrari @sunrisenshine @jessicamford @sherriannegreen @kiratorg @candiceseiger @nadriance

Hillary Plank just callbacked the Whatevergreens, a brilliantly named subsegment of green consumers highlighted in an #iconosphere past.

Who is messaging well to The Stables segment of the middle class? Google, Fidelity. #iconosphere

The Stables group of the middle class focuses on values of: balance, enjoyment, curiosity, trust, control. #iconosphere

I still very much feel that the image for The Strugglers in the SEH session looks like someone pushing a potato up a hill. #iconosphere

As income inequality has increased in the US, upward economic mobility has decreased. #iconosphere

The STEADIES are the biggest chunk of Iconoculture's socioeconomic health segments. ~109.8M consumers. #iconosphere

Derek Stubbs has somehow worked a Jimmy Stewart impression into a dive into the socioeconomic health of the middle classes. #iconosphere

Derek Stubbs is resplendent in red sneakers and a striped shirt in the We're All Middle Class Now session. #iconosphere

People Power, Iconoculture's newest macrotrend, is key to understanding The Architects of Tomorrow (emerging market youth). #iconosphere

#iconosphere key takeaways:
-Doing humor well takes hard work.
-Consumers' values drive their behavior.
-Don't soak contacts in tap water.

Camila Vallejo is making me want to become a Chilean activist. #iconosphere

When it comes to jobs, emerging market youth are FAR more optimistic than their developed market counterparts. #iconosphere

Youth in emerging markets are happier with the present circumstances of the world than developed market youth. #iconosphere